SBC Europe Awards 2025: Winners revealed in Malta

The SBC Awards Europe took place on Thursday, June 12, 2025, at the Hilton Malta, marking the grand finale of the SBC Summit Malta.

This brand-new edition of the awards was dedicated to celebrating and honouring the top performers across the European sports betting and iGaming landscape.

Now that the event has concluded, here’s a full look at the winners who defined industry success in 2025:

Major Operator Awards

• Casino Operator of the Year: Betsson Group

• Sportsbook Operator of the Year: Novibet

• Rising Star in Sports Betting (Operator): Betandyou Partners

• Rising Star in Casino (Operator): Casumo Services Limited

• Operator Innovation in Gaming: Novibet

Affiliate Excellence

• Sports Affiliate of the Year: Flashscore

• Casino Affiliate of the Year: Casino Guru

• Best Affiliate Program: Betsson Group Affiliates

Supplier Recognition

• Casino Supplier of the Year: Games Global

• Sportsbook Supplier of the Year: OpenBet

• Game Aggregator of the Year: Relax Gaming Ltd

• Platform Provider of the Year: BetConstruct

• Payment Solution of the Year: Payhound

• Compliance & KYC Partner of the Year: Mindway AI

• Sports Data Product Award: Sportradar

• Live Betting Product Award: Oddin.gg

Game Studio & Product Awards

• Game of the Year: Ancient Tumble – Relax Gaming Ltd

• Game Studio of the Year – Large: Pragmatic Play

• Game Studio of the Year – Medium: Hacksaw Gaming

• Game Studio of the Year – Small: ReelKingdom

• Rookie of the Year: Backseat Gaming

• Best Exclusive Game Partnership: BGaming

• Game Mechanic/Feature of the Year: Omnigame

• Game Music/Soundtrack Award: Mascot Gaming

• Game Design & Art Direction: Evoplay

Innovation & Rising Stars

• Industry Innovation of the Year: Soft2Bet

• Acquisition & Retention Partner Award: Soft2Bet

• Rising Star in Casino (Supplier): Octoplay

• Rising Star in Sports Betting (Supplier): BETER

Leadership & Culture

• Leader of the Year – Female: Jovana Popovic Canaki (IGP)

• Leader of the Year – Male: Bilyan Balinoff (Vegas Legends)

• Manager of the Year: Pierre Pulis (BETBY)

• Employer of the Year: Alea

Social Impact & Campaigns

• Socially Responsible Initiative of the Year: Bragg Gaming

• Marketing Campaign and Sponsorship of the Year: 1xBet

The SBC Awards continue to serve as a benchmark for quality, creativity, and responsible growth, with solidifying their role as one of the most anticipated annual moments in gaming.

Congratulations once again to all the winners!