InsaGames launches data-efficient gaming for emerging regions

South African iGaming start-up, InsaGames, has entered the global arena with its data-efficient mobile gaming solutions. Targeting emerging markets, InsaGames offers content that balances entertainment quality with minimal data usage, making it accessible for operators and players alike.

Focusing on Africa, LatAm, Asia and the Middle East, InsaGames’ mobile-first technology allows players to access high-quality games without incurring high data costs.

With headquarters in Johannesburg, the company combines local insight with technical expertise, addressing bandwidth and connectivity issues in regions with infrastructure challenges. The games, up to three times lighter than industry averages, are designed to remain responsive and engaging.

InsaGames launches with a portfolio of 13 ultra-lite instant games across various genres, following a successful rollout in 23 countries. Their strategic partnership with OdiBets in Kenya marks expansion into East Africa, with further launches planned across several African nations.

Sanele Mopai, Head of Online at InsaGames, says: “We saw a clear gap in the market for games designed around the specific realities of emerging regions.

“Our products are mobile-first, ultra-lite and fully optimised for players in markets where bandwidth and device limitations are a daily reality.”

InsaGames also emphasizes a localization-first approach, co-developing games with operators to reflect cultural nuances and local preferences, facilitating market differentiation and enhancing player engagement.

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