AWS collaboration boosts OtherLevels Gen AI platform

OtherLevels, a leader in sports and iGaming customer experiences, has teamed up with Amazon Web Services (AWS) to enhance its Experience Platform.

This partnership incorporates Gen AI technology to deliver scalable, personalized video and rich media experiences, advancing content creation capabilities for the industry.

Collaborating with Amazon’s Prototyping & Cloud Engineering team, OtherLevels has accelerated the development of its Experience Platform. The platform’s scalable architecture is designed to meet the high-volume and real-time demands of sports fans.

Using Amazon Foundation models, OtherLevels can now offer top-tier Gen AI models, turning customer data into personalized video experiences delivered at optimal times.

Brendan O’Kane, CEO at OtherLevels, says: “The tools and services provided by AWS have been liberating for content creation, giving us the flexibility to tackle problems from unconventional angles and at great pace.

“The level of support and access to expertise we have experienced is second to none.”

O’Kane adds: “Personalized video is proven to deliver massive lifts in customer engagement, conversion, life-time-value, satisfaction and loyalty. As customers continue to expect richer media experiences, sports betting brands need to leverage platforms such as our Experience Platform to deliver differentiated audio and video customer experiences.

“AWS has played a big part in helping us create compelling, value-adding customer experiences.”

The Experience Platform supports live, contextually relevant, personalized experiences across sports betting, iGaming, fan engagement and lotteries. It integrates seamlessly with third-party systems, offering video creation in 50+ languages, without requiring re-platforming.

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