Wynn Resorts launches Wynn Mayfair in London

Wynn Resorts has completed its acquisition of the prestigious Aspinalls Casino in London, now rebranded as Wynn Mayfair.

This strategic move establishes a connection between London and Gulf high-roller markets, positioning Wynn ahead of the Wynn Al Marjan Island resort opening in the UAE in 2027.

Wynn Mayfair, located in London’s upscale Mayfair district, occupies two historic Georgian townhouses. Known for its exclusivity, the casino remains a favourite among affluent visitors from the Gulf states.

Craig Billings, Wynn Resorts CEO, emphasizes the acquisition as a crucial step in linking global gateway cities, saying: “Acquiring this iconic property gives us a foothold in a global gateway city and creates a pathway for Wynn guests to explore our resorts, particularly Wynn Al Marjan Island.”

Originally founded by John Aspinall in the 1960s, the casino has a rich history of catering to Europe’s elite. Despite its opulence, the acquisition presents challenges due to recent high-roller declines in London.

Factors such as the UK government’s removal of duty-free shopping for international tourists and regulatory changes, including the prohibition of gambling with credit cards, have impacted the high-end casino market.

The acquisition by Wynn is part of a broader strategy to capitalize on the lucrative Gulf market while leveraging London’s status as a global city.

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